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Using “People PR” to Attract External Talent That Matches Your Culture

Attracting top-tier talent is about more than just offering a good salary and benefits package. It’s about creating a compelling employer brand that resonates with potential candidates and aligns with their values and aspirations. This is where “People PR” comes into play—leveraging your employees’ stories and your company culture to build a powerful, authentic brand presence. One tool that can significantly enhance your employer branding efforts is This versatile software enables you to showcase your department structure, highlight managers, and illustrate your company culture effectively, all through engaging video content.

The Power of Employer Branding

Employer branding is the process of promoting your company as the employer of choice to a desired target group, one which a company needs and wants to attract, recruit, and retain. A strong employer brand helps you stand out in a crowded marketplace, reduces hiring costs, and improves employee retention. By creating a positive perception of your workplace, you attract candidates who are not only skilled but also a cultural fit.

Using for Employer Branding is a cutting-edge tool designed to enhance your recruitment process and employer branding through its comprehensive video ecosystem. Here are some of the key features that make an invaluable asset:

1. Showcase Department Structure allows you to create detailed video overviews of your company’s department structure. This transparency helps candidates understand where they might fit within the organisation and how various teams collaborate. It demystifies the organisational hierarchy and makes the company appear more accessible and organised.

2. Highlight Managers and Leaders

Featuring managers and leaders in your videos can humanise your brand and create a personal connection with potential candidates. enables you to produce videos where leaders can share their vision, leadership style, and what they value in their team members. This can significantly impact a candidate’s decision to join your company, as they can see and hear directly from those they would be working with.

3. Illustrate Company Culture

Culture is a critical factor for job seekers today. excels in showcasing your company culture through dynamic and engaging videos. Whether it’s a day-in-the-life video, a virtual office tour, or employee testimonials, these videos can convey the unique aspects of your workplace that make it special. By highlighting your culture, you attract candidates who are a good fit for your environment, enhancing job satisfaction and retention in the long run.

Leveraging Employee Value Proposition (EVP)

An Employee Value Proposition (EVP) is a unique set of benefits that an employee receives in return for the skills, capabilities, and experience they bring to a company. helps you articulate your EVP effectively. By creating compelling video content that showcases your company’s mission, values, and the benefits you offer, you can clearly communicate why someone should join your team.

The Science Behind Effective Employer Branding not only provides the tools to create engaging content but also taps into the psychological aspects of marketing. By using personalised video content, can increase serotonin and dopamine levels in the brain—commonly known as the feel-good hormones. This positive emotional response creates a strong, favourable association with your brand. When potential candidates view your videos and experience a boost in these hormones, they are more likely to develop a positive perception of your company and feel motivated to apply.

Practical Applications

Pre-Interview and Sourcing Stages

Integrating into your pre-interview and sourcing stages can significantly enhance candidate engagement. Personalised video messages, tailored video content highlighting job roles, and introductory videos about the company can be shared with candidates early in the recruitment process. This not only saves time but also ensures that candidates have a clear understanding of what to expect and feel valued from the outset.

Social Media and Candidate Outreach also excels in social media integration, allowing you to share your video content across various platforms. Whether it’s LinkedIn, or Facebook, you can reach a broader audience and attract passive candidates who might not be actively job hunting but could be interested in your company after viewing your engaging content.


Building a strong employer brand is essential for attracting and retaining top talent in today’s job market. By leveraging “People PR” and utilising tools like, you can create compelling, authentic content that showcases your company’s structure, culture, and values. This not only attracts candidates who are a good cultural fit but also enhances your overall recruitment strategy by creating a positive emotional connection with potential employees.

Incorporating into your recruitment process helps you stand out in a competitive market, optimise sourcing, and enhance candidate experience—all while saving time and increasing response rates. Embrace the power of video and watch as your employer brand reaches new heights.

Discover how can transform your employer branding and attract the right talent. Start showcasing your company culture and engaging top candidates with personalised video content today! Visit to learn more.